Transforming Real Estate Lead Generation: How Fusion DigiWeb Helped Homes Pro Build a Smarter Platform for Agents and Clients
Executive Summary
Homes Pro, a real estate platform founded by Jim and Pam Hanley, set out to create a smarter way for agents to connect with high-quality leads. Competing with mass-market listing sites, they wanted a solution that could deliver verified, ready-to-convert buyer and seller leads while giving agents full control over their marketing.
Fusion DigiWeb partnered with Homes Pro to design and develop a custom real estate web platform integrated with MLS/IDX data, AI tools, and CRM automation, delivering a scalable, lead-driven solution built for growth.
About Homes Pro
Homes Pro is a forward-thinking real estate technology platform created to help agents manage leads more efficiently while improving the customer experience. Designed as a next-generation alternative to traditional portals, Homes Pro blends automation, data intelligence, and human expertise into one powerful system.
- Industry: Real Estate & PropTech
- Platform Type: Custom Web Application
- Objective: Generate and qualify leads with built-in automation and CRM integration.
The founders’ goal was to empower agents to own their leads and scale their business without relying on third-party listing fees or generic lead sources.
The Challenge
Homes Pro needed a digital ecosystem that could:
- Integrate MLS/IDX data from Navica and FlexMLS for real-time listings.
- Automate lead qualification through chat and form-based logic.
- Sync with HubSpot CRM for marketing automation and contact management.
- Deliver a clean, intuitive interface for buyers, sellers, and agents.
- Host the platform securely with scalable infrastructure.
“We wanted to build something smarter, a system that puts agents in control and filters out noise from unqualified leads.”
Co-Founder,
Homes Pro
How Fusion DigiWeb’s Real Estate Technology Strategy Helped
Fusion DigiWeb collaborated with Homes Pro from the concept stage to launch, ensuring each system worked seamlessly together for performance, reliability, and long-term scalability.
- Custom Platform Design: Built a tailored real estate portal powered by AWS and OpenAI integrations.
- MLS/IDX Integration: Integrated Spark API (Navica & FlexMLS) for live property updates and accurate listings.
- Embedded OpenAI-driven assistant for lead capture, qualification, and omnichannel communication.
- CRM Implementation: Connected lead data directly to HubSpot Starter Plan, enabling automated follow-ups and campaign workflows.
- Marketing Readiness: Implemented Google Analytics, Meta Pixel, and Google Business tracking for transparent performance metrics.
- Cloud Scalability: Deployed infrastructure on AWS for performance and future scalability.
“Homes Pro isn’t just a website, it’s a fully automated real estate engine. The system manages leads, syncs data, and helps agents focus on closing deals instead of chasing unqualified inquiries.”
Business Consultant Head,
Fusion DigiWeb
results
Fusion DigiWeb’s partnership with Homes Pro led to:
- A fully integrated MLS/CRM system connecting listings, leads, and automation in real time.
- Higher lead quality and conversion through smart qualification workflows.
- Streamlined communication between agents and clients with omnichannel chat support.
- Scalable infrastructure ready for multi-state expansion.
Looking to create a smarter, lead-focused platform for your real estate business? Fusion DigiWeb designs and develops custom digital solutions that empower agents, automate engagement, and scale your operations.
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